I’ve worked with this company for 10-and-a- half years. I’ve been at this particular store, which is in an upscale suburban mall, since July, 2011. My clientele includes women and men between 20 and 70 years old, who are usually quite loyal (a testament to our addictive, natural-based products).
When it came to holiday shopping this year, we were tasked with engaging shoppers in nonbusiness conversations, finding out who was on their lists and reminding them not to forget about themselves. Before Christmas, we sold out of our limited edition, value- priced starter kits as well as two of our most well-known skin care collections.
A variety of our fragrances sold very well as did our award-winning, luxury-priced antiaging cream. During the holiday rush my average sale was $65 and typically included two to five products. I found that most of our shoppers’ purchases were about 60 percent gifts and 40 percent personal.
All in all, the impression I got is that customers are certainly still price-conscious, making smaller gift purchases, but splurging for “special” things and value sets. I also noticed that many of our customers bought the items they loved and used for themselves as gifts for friends and family.
Although we came in slightly below our sales target for the store, we were close to it and definitely exceeded last year’s. My personal sales philosophy is that patience and knowledge are the two most important traits to convey on the selling floor.
I am an ambassador of the brand and it’s my duty to focus on the customer above all else. I like to spend a few minutes, usually between five and 10 (about two during the holiday season), inquiring about a person’s beauty routine and individual needs so I can make the right product recommendations. My goal is to get a customer back in the store, not to return something that wasn’t quite right, but because they can’t live without the product I put into his or her hands. [EDITOR’S NOTE: This was written by a beauty adviser for a specialty brand at a shopping mall in the Northeast.]
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews