By  on September 6, 2013

After Bella Thorne, the 15-year-old star of Disney’s “Shake It Up!” who’s been called the toast of young Hollywood, wore cherry-red lipstick to InStyle’s Summer Soiree, it’s safe to say that lipstick’s star is on the rise again. Marketers agree. After years of glosses, balms and stains dominating the category, lipstick is making a comeback for fall, with launches from heavy hitters like Dior, Giorgio Armani, Clé de Peau Beauté, Laura Mercier, The Body Shop and, natch, Lipstick Queen set to hit counters this quarter. Their timing couldn’t be better: The NPD Group reports that lipstick sales are already up 13 percent for the first six months of the year versus 2012. For Lipstick Queen founder Poppy King, the resurgence of beauty’s most iconic product is perfectly in tune with the times. “Lipstick is bringing back a form of empowerment, which is a quality the younger generation seems to thrive on,” says King. “Women are looking for ways to differentiate themselves, and lipstick heralds a desire for dignity.”

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