By  on November 8, 2013

The men’s fragrance market is sizzling, with launches like Ralph Lauren Polo Red and Gucci Guilty Black rising to the top of the charts. This fall, skin-care brands are looking to make the same impact, with a host of brands—from the ultraluxe Tom Ford to the more accessible Vince Camuto—launching skin care and grooming collections. “Over the past few years, men [have shown] a greater interest and desire to express themselves,” says Vince Camuto. “You see men spending more time exploring in stores and online, discovering what they like, and it’s building a bigger market.” The numbers bear Camuto out: The NPD Group reports that as of August, year-to-date sales of men’s skin care in U.S. department stores increased five percent, a trend expected to continue. Says Ildiko Juhasz, training and marketing manager of Acqua di Parma, “More and more men of all demographic segments are embracing a full skin-care regimen.”

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