Here, Tribe Dynamics ranks the top-10 products on social media for 2013 by the earned media value of their mentions from January through December.

Product and EMV

1. Urban Decay Naked Palette; $3,657,819
2. MAC Lipstick; $3,584,948
3. Maybelline New York Baby Lips; $1,786,253
4. Benefit Cosmetics They’re Real Mascara; $1,516,102
5. Dior Diorshow Mascara; $1,137,732
6. Revlon Colorstay Foundation; $817,652
7. Nyx Butter Gloss; $768,753
8. Laura Mercier Secret Camouflage; $753,363
9. CoverGirl LashBlast; $545,126
10 Nars Orgasm Blush; $456,194

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