Three women representing three expanding key demographics for the beauty industry — the Baby-Xers, Latina women and the young digerati — shared their insights during a panel about the ever-evolving U.S. market. The roundtable discussion, led by Beauty Inc. editor Jenny B. Fine, included Lesley Jane Seymour, the editor in chief of More magazine; Graciela Eleta, senior vice president of Univision, and Eva Chen, the health and beauty director of Teen Vogue.
“We have an emerging nation within our nation right here in our backyard, which is the U.S. Latino market,” said Eleta, who added that within the next five years, 35 percent of all growth in beauty and personal care in the U.S. is expected to come from Latinas. “This consumer is beauty obsessed.”
Another burgeoning beauty-craving demographic, created as a result of the increased blending of Gen-X and younger Baby Boomer consumers, is one Seymour dubbed Baby-X.
“You have to think of J.Lo, Chelsea Handler, this is a huge market and it’s 106 million strong,” said Seymour. “We have the highest household income, we are in the center of the workforce.”
Seymour continued, “Life expectancy is getting longer and longer. It’s a whole market that people have just forgotten about.”
For the young digerati generation, according to Chen, beauty is similarly integral — and attainable — making it a group to watch.
“I would challenge you to go to Neiman Marcus, go to Barneys New York, go after school on a Friday, it’s teenagers and it’s young people with way more than they should have because they don’t have jobs,” said Chen. “But they’re spending their parents’ money.”
Digital — and how it is affecting each up-and-coming demographic — was another topic discussed by the panel.
“Our readers live and breathe the Internet,” said Chen, who added that they spend an average of nine hours a day on Facebook. “We’re looking at a point in time when teens and youth in general can influence the larger masses.”
To wit, Chen said 91 percent of Teen Vogue readers use the phone while shopping and that about 80 percent sleep with their cell phones “literally either under their pillow or right next to them.”
When asked about emerging social media platforms like Pinterest, Vidi and Tumblr, Chen urged beauty brands to get involved.
“Our readers are living online and if you’re not on it, you are missing out on the conversation,” said Chen, who also noted the trepidation many brands have about immersing themselves in the digital space. “You’re afraid of saying the wrong thing, you’re afraid of the backlash or scandal. You only need to look at [Anthony] Weiner to understand that Twitter is not always a good tool.”
According to Eleta, Latinas are also extremely plugged into digital.
“I’d say that Latinas were the original social media fans,” said Eleta. “It’s no surprise today with a Latina population being 10 years younger, that we over index on so many of the social platforms, including mobile phones, smartphones and all of the new platforms.”
Added Seymour, “Our ladies are the fastest-growing group on Facebook.”
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)