By  on August 28, 2009

The Integrity Of Authenticity
 
My recent experience with fake concert tickets started me thinking about the threat of counterfeit fragrances and the damage it can do to both manufacturers and retailers.


From a consumer standpoint, I never put too much thought behind whether a scent bought outside of a prestige environment could be bogus. Now I understand the concept of “if the deal is too good to be true — it might be.”

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