The U.S. prestige beauty industry struggled in 2009, with all product categories posting declines, according market research released by The NPD Group.
Total beauty sales in the channel decreased 6 percent to $8.19 billion compared with 2008.
Fragrance accounted for the steepest decline, with sales down 10 percent to $2.48 billion in both men’s and women’s, despite an increase in average price that reached $64.50 for both genders. But, there were bright spots. Last year, smaller sizes — or one ounce and under — of new items, like Harajuku Lovers Snow Bunnies, as well as different applicators, including Ralph Lauren Romance rollerballs and the sold perfume necklace from Marc Jacobs Daisy, performed well.
The prestige makeup category posted its second year of declines, decreasing 5 percent to $3.16 billion. However, gift sets — new face sets in particular — ticked up 2 percent. Overall, the face segment declined 2 percent, less than the makeup category’s declines, aided by the fact that there were 50 percent more mineral products introduced in 2009, according to NPD.
Prestige skin care sales, which once rose steadily, declined, slipping 4 percent to $2.47 billion. However, skin care was the only beauty category to post growth in the fourth quarter, or October-December period, gaining 2 percent in dollars. NPD credited the growth to basic skin care and items tailored for sensitive skin, which outperformed antiaging for the first time.
“[Last year] was indeed a very challenging year for the beauty industry,” stated Karen Grant, vice president and global industry analyst, NPD. “In 2010, the reality is that business will still be challenging. The other absolute reality is that consumers — as many as three in five women — tell NPD they are buying beauty products because, ‘they make me feel confident’ and ‘even in these tough economic times, I will still buy beauty products because they make me feel better about myself.’” She continued, “As our consumers increasingly seek the best product for the price or the best price for the product, we must continue to stay focused on what will increase our relevance to them.”
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
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Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews