By  on October 7, 2011

NEW YORK — British import beauty brand I Love…Cosmetics last week used a New York City icon — a food cart — to introduce its fruity skin care products to Duane Reade shoppers.

Doling out samples of gelato and products, the cart, stationed at Duane Reade’s bustling 40 Wall Street unit, attracted more than 700 people Sept. 29. Lines wrapped around the store’s main building at some key traffic times and word of mouth spread quickly in the neighborhood about the freebie treats.

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