By  on September 3, 2010

LONDON — Biotherm is aiming to take a fresh approach to skin care with a treatment line concocted for women in their 30s. Dubbed Skin.Ergetic, the three-unit collection, which includes a serum blended by the user before its first application, was developed to treat the signs of fatigue.

The introduction is a significant event for the L’Oréal-owned brand, which prides itself on marrying science with nature, according to Charlotte Franceries, Biotherm’s international managing director.

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