Estée would be pleased. Decades after she coined her well-worn slogan—“Telephone, telegraph, tell a woman”—her dictum on the power of old fashioned over-the-counter social media has been updated to texting, tweeting and blogging, thanks to the digital age and a cadre of self-made makeup and lifestyle experts broadcasting to a horde of followers. The latest to emerge is Emily Schuman, a 28-year-old who founded her own Cupcakes and Cashmere blog and signed on as Estée Lauder’s social media and guest editor for esteelauder.com earlier this year. She follows Michelle Phan, who earlier signed on with Lancôme, and the pioneering Lauren Luke, who started the digital pixels flying and recently signed on as a digital ambassador for Unilever’s Simple brand.
“They’ve got a following and they are today’s entrepreneurs,” says Jane Hertzmark Hudis, global brand president of Estée Lauder. “I’m not so sure they are not close to Estée Lauder herself.”
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)