NEW YORK — What are fashion labels loathe to do? Take aim at baby boomers as their primary marketing target, for one thing.
Despite the plentiful lip service they’ve paid to focusing on the affluent boomer — a consumer now 36- to 57-years-old who spends more on women’s apparel than any other age group — most fashion marketers are persistently targeting a twentysomething or teen customer with both their designs and advertising. It’s a reality that stands in sharp contrast to a growing number of other businesses, including food, fitness, cosmetics, personal care and pharmaceuticals.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)