NEW YORK — What are fashion labels loathe to do? Take aim at baby boomers as their primary marketing target, for one thing.

Despite the plentiful lip service they’ve paid to focusing on the affluent boomer — a consumer now 36- to 57-years-old who spends more on women’s apparel than any other age group — most fashion marketers are persistently targeting a twentysomething or teen customer with both their designs and advertising. It’s a reality that stands in sharp contrast to a growing number of other businesses, including food, fitness, cosmetics, personal care and pharmaceuticals.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus