NEW YORK — What are fashion labels loathe to do? Take aim at baby boomers as their primary marketing target, for one thing.
Despite the plentiful lip service they’ve paid to focusing on the affluent boomer — a consumer now 36- to 57-years-old who spends more on women’s apparel than any other age group — most fashion marketers are persistently targeting a twentysomething or teen customer with both their designs and advertising. It’s a reality that stands in sharp contrast to a growing number of other businesses, including food, fitness, cosmetics, personal care and pharmaceuticals.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)