Brooks Brothers is hitting the greens as clothing sponsor of the PGA's Stanford St. Jude Championship in Memphis next month, including the presentation of a championship jacket — part of its first effort to market the 190-year-old brand in national sports settings.
Outfitting the champion of the PGA event with a seersucker jacket tailored by Brooks Bros., when the event concludes June 8, will follow the retailer's first-time national golf presence, the cosponsorship of the LPGA's Stanford International ProAm in Miami, in April. Special embroidery will spell out the champion's name in the lining, the first time a seersucker jacket will be awarded to the winner of a PGA tournament. Brooks Bros. credits itself with introducing seersucker in the U.S., during the 1830s.
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