By  on May 14, 2008

Brooks Brothers is hitting the greens as clothing sponsor of the PGA's Stanford St. Jude Championship in Memphis next month, including the presentation of a championship jacket — part of its first effort to market the 190-year-old brand in national sports settings.

Outfitting the champion of the PGA event with a seersucker jacket tailored by Brooks Bros., when the event concludes June 8, will follow the retailer's first-time national golf presence, the cosponsorship of the LPGA's Stanford International ProAm in Miami, in April. Special embroidery will spell out the champion's name in the lining, the first time a seersucker jacket will be awarded to the winner of a PGA tournament. Brooks Bros. credits itself with introducing seersucker in the U.S., during the 1830s.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus