Hudson’s Bay Co. is making a bigger push into the digital realm.
The company has created a division called HBC Digital, the goal of which is to drive digital commerce and marketing across the group of HBC businesses. Michael Burgess will head the operation as president, reporting to the office of the chairman. Richard Baker is chairman and chief executive officer of HBC.
HBC’s business platforms on the e-commerce side include Hudson’s Bay, HBC Outlets, Saks Fifth Avenue and Lord & Taylor, and are all operated separately. Burgess is president of Saks Direct.
While HBC Digital is expected to drive the digital commerce experience to make each retail site user-friendly for all consumers, the new division will have the added role of working as an in-house digital marketing agency. In that role, HBC Digital will be responsible for determining how to increase the return on investment on the company’s digital marketing spend, as well as leveraging the talent of those working across the four e-commerce platforms.
Baker said, “HBC Digital will leverage our scale and will help unlock a great deal of opportunity across all of our businesses.” The ceo added that as the “customer’s expectations evolve and the lines between digital marketing and commerce blur even more, we feel this group not only creates near-term benefits, but will also enable HBC to become more nimble in the digital marketplace.”
Burgess said, “Digital is transforming the shopping experience online and in store. We have a terrific team at HBC and a great opportunity to build a wonderful experience for our customers for each of our retail banners.”
In July 2008, HBC was acquired by private equity firm NRDC Equity Partners, based in the U.S. NRDC owned Lord & Taylor. HBC went public in October 2012 and trades on the Canadian Stock Exchange. In November 2013, it completed its $2.4 billion acquisition of Saks Inc. in a friendly takeover.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion