Hudson’s Bay Co. is making a bigger push into the digital realm.
The company has created a division called HBC Digital, the goal of which is to drive digital commerce and marketing across the group of HBC businesses. Michael Burgess will head the operation as president, reporting to the office of the chairman. Richard Baker is chairman and chief executive officer of HBC.
HBC’s business platforms on the e-commerce side include Hudson’s Bay, HBC Outlets, Saks Fifth Avenue and Lord & Taylor, and are all operated separately. Burgess is president of Saks Direct.
While HBC Digital is expected to drive the digital commerce experience to make each retail site user-friendly for all consumers, the new division will have the added role of working as an in-house digital marketing agency. In that role, HBC Digital will be responsible for determining how to increase the return on investment on the company’s digital marketing spend, as well as leveraging the talent of those working across the four e-commerce platforms.
Baker said, “HBC Digital will leverage our scale and will help unlock a great deal of opportunity across all of our businesses.” The ceo added that as the “customer’s expectations evolve and the lines between digital marketing and commerce blur even more, we feel this group not only creates near-term benefits, but will also enable HBC to become more nimble in the digital marketplace.”
Burgess said, “Digital is transforming the shopping experience online and in store. We have a terrific team at HBC and a great opportunity to build a wonderful experience for our customers for each of our retail banners.”
In July 2008, HBC was acquired by private equity firm NRDC Equity Partners, based in the U.S. NRDC owned Lord & Taylor. HBC went public in October 2012 and trades on the Canadian Stock Exchange. In November 2013, it completed its $2.4 billion acquisition of Saks Inc. in a friendly takeover.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
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