Hudson’s Bay Co. is making a bigger push into the digital realm.
The company has created a division called HBC Digital, the goal of which is to drive digital commerce and marketing across the group of HBC businesses. Michael Burgess will head the operation as president, reporting to the office of the chairman. Richard Baker is chairman and chief executive officer of HBC.
HBC’s business platforms on the e-commerce side include Hudson’s Bay, HBC Outlets, Saks Fifth Avenue and Lord & Taylor, and are all operated separately. Burgess is president of Saks Direct.
While HBC Digital is expected to drive the digital commerce experience to make each retail site user-friendly for all consumers, the new division will have the added role of working as an in-house digital marketing agency. In that role, HBC Digital will be responsible for determining how to increase the return on investment on the company’s digital marketing spend, as well as leveraging the talent of those working across the four e-commerce platforms.
Baker said, “HBC Digital will leverage our scale and will help unlock a great deal of opportunity across all of our businesses.” The ceo added that as the “customer’s expectations evolve and the lines between digital marketing and commerce blur even more, we feel this group not only creates near-term benefits, but will also enable HBC to become more nimble in the digital marketplace.”
Burgess said, “Digital is transforming the shopping experience online and in store. We have a terrific team at HBC and a great opportunity to build a wonderful experience for our customers for each of our retail banners.”
In July 2008, HBC was acquired by private equity firm NRDC Equity Partners, based in the U.S. NRDC owned Lord & Taylor. HBC went public in October 2012 and trades on the Canadian Stock Exchange. In November 2013, it completed its $2.4 billion acquisition of Saks Inc. in a friendly takeover.
A room full of toiles at the haute couture atelier in the Dior exhibition at Les Arts Décoratifs, open in Paris since July 5. This is just one of three major exhibitions that have been timed to coincide with the house's 70th anniversary. See the rest of the exhibits, plus read WWD's look into the iconic brand's history. Link in bio. #wwdfashion (📷: @dominiquemaitre)
For spring, Pamplemousse's Danica Zheng presented her signature slip dresses attached to a white T-shirt along with floral windbreakers, off-the-shoulder cotton blouses and more. For more highlights from the New York trade shows, go to WWD.com. #wwdfashion
The Green Carpet Fashion Awards closed out Milan Fashion Week yesterday. The fashion industry flocked to the event, showing its efforts to support and spread the message of sustainability. Supermodel Gisele Bündchen said "if each one of us took at least one step is this direction, there is no saying how much could be done." #wwdeye #wwdfashion #mfw (📷: Lodovico Colli di Felizzano)
Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)
For @msgm’s spring 2018 show, creative director @massimogiorgetti said “Words, sounds, colors. Synthesis and therapy of a collection,” were the inspirations behind the collection, showing today. Read the rest of Milan spring 2018 inspirations on WWD.com. #mfw #wwdfashion #ss18
For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)