By  on December 17, 2010

Tamara Mellon will always remember the all-nighter she pulled in London, to-ing and fro-ing on the phone with the celebrity stylists of Los Angeles who were desperately seeking Jimmy Choos. It was shortly before the Oscars in 1998, and the stylists were scouring the city for the stilettos and strappy sandals from a small but rapidly evolving cult brand.

“They were buying the shoes at Saks and Neiman’s,” recalled Mellon. “I thought, I have to go out there myself. There’s an opening for us here. Why don’t we dye the shoes to match the dress on the spot?”

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