By  on November 22, 2010

Caroline Wozniacki dethroned Serena Williams last month as the world’s number-one female tennis player and now is following in her footsteps off the court by becoming a spokeswoman for direct-response giant Guthy-Renker’s Proactiv Solution.

Although Wozniacki’s just 20 years old, Guthy-Renker is banking on her appeal to a sophisticated, older, tennis-loving demographic after Proactiv energized young skin care consumers by signing pop stars Katy Perry, Avril Lavigne and Justin Bieber for its television spots, digital media and consumer magazine ads. The two-year deal with the Denmark native, who lives in Monaco, will pay her several-million dollars, according to Guthy-Renker co-founder and co-chairman Greg Renker, who declined to disclose an exact dollar amount.

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