Carol’s Daughter has created a multiracial ad campaign — featuring Solange Knowles, Selita Ebanks and Cassie — in an effort to redefine the color of beauty to reflect a profoundly changing world. The three models, each of whom claims ancestry from at least two racial groups, form a multiethnic tapestry that meshes with new demographic trends emerging from the latest U.S. Census figures.
“What we’re doing now is moving into a polyethnic space,” said Steve Stoute, chairman and lead investor of Carol’s Daughter, noting that founder Lisa Price’s brand direction has always been about inclusion, beginning with her tag line, Beauty By Nature. “We want to be the first beauty brand that truly captures the beauty of the tapestry of skin types in America. When I say polyethnic, I mean women who are made up of several ethnicities. If you ask them what they are, they’re going to use a lot of different words to describe themselves. That’s in line with the Census data coming out — people are checking much more than two boxes. We believe we’ve put together a shoot that celebrates many different ethnicities, to become a mirror of what America’s really becoming.”
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