By  on March 13, 2008

DKNY Jeans is getting more aggressive in the celebrity fashion game — and its partner of choice is actress Rachel Bilson.

Bilson, 26, best known for her leading roles in "The O.C." and the current film "Jumper," joins an array of fashion-hungry celebrities who are entering the fray, including rocker Avril Lavigne, who signed a deal with Kohl's last week (the store is also said to be in talks with singer Vanessa Carlton for a jewelry line) and Nicole Richie, who is planning to do a maternity collection and a costume jewelry line. And industry executives claim more are in the pipeline.

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