CHICAGO — In hopes of luring more buyers, Chicago market organizers are aligning January’s StyleMax, the Midwest’s largest women’s apparel market, with the Chicago Gift Market: Living and Giving, both scheduled to take place at the city’s Merchandise Mart.
“We feel there’s a tremendous opportunity for crossover [shopping],” said Susan McCullough, senior vice president of apparel for Merchandise Mart Properties Inc. “More traditional stores are getting into accessories,” she said, “and a lot of gift stores are carrying accessories like purses, jewelry, wallets or even a Christmas sweater.”
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