The Chantecaille cosmetics brand is adding doors in the Middle East, Russia, Azerbaijan and the Ukraine, expanding distribution to more than 275 stores in 20 nations.
“We’ve expanded quite a bit,” said Sylvie Chantecaille, founder and president of the family beauty business. “It’s very unusual that a company like ours has a balanced and strong offering in three categories — treatment, makeup and fragrance — so that’s what makes us different.”
The brand made its debut in June at Harvey Nichols in Kuwait, Emporium Baku in Azerbaijan and Sanahunt in the Ukraine. It expects to open by the end of July at Tsum in Moscow and St. Petersburg, with at least 20 stores to follow over the next three years via Russian fragrance distributor BBCOM.
The company is also working a September or October opening at Bloomingdale’s in Dubai, she said.
“Bloomingdale’s is really where it’s at [in Dubai],” she said. “It’s probably the biggest store in Dubai and the most active. After that, I will probably open two more stores in Dubai and then looking at Abu Dhabi and the Kingdom of Saudi Arabia, but we’re not quite ready for that.”
The botanical-based brand is also growing in the U.S., she pointed out, running 27 percent comparable store gains this year at Nordstrom.
Chantecaille declined to reveal annual sales but said they’re rising 20 percent, a pace she hopes to continue next year. An industry source estimated that the 15-year-old company does about $70 million annually. Treatment accounts for 45 percent of sales in the U.S. and up to 60 percent in other nations.
New fall launches include an $83 eye-shadow palette that supports conserving land for wild horses and a $34 waterproof mascara, Supreme Cils, that is designed to be removed with hot water.
Chantecaille said that the company’s charitably-linked eye-shadow quads, which started in 2005, have helped raise awareness of environmental crises through widespread press coverage and educational efforts.
“We do this very seriously,” she said. “We make videos and we show them to every editor and the store staffs — everybody on the floor at Neiman Marcus, Nordstrom, not just our people.”
Chantecaille’s top five products are Faux Cils Mascara and Faux Cils Longest Lash Mascara; Ultra Sun Protection Sunscreen; Flower Harmonizing Cream and Future Skin Foundation.
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion