Cheetah Mobile, a leading mobile Internet company focused on improving digital functionality, has linked with Hypr, a large influencer analytics platform, to support Cheetah Mobile’s U.S. branding sales team to leverage Hypr’s software to aid in connecting North American brands and agencies in reviewing and selecting Chinese influencers.“We have been working with Hypr over the past few months to increase transparency in our campaigns,” said David Wu, chairman of Leopard Mobile, Cheetah Mobile’s agency arm. “We believe the future of influencer marketing lies on combining high-quality data with excellent marketing channels.”With apps and platforms like Musical.ly and Live.me among its properties, Cheetah Mobile is gearing up to activate influencers across is robust network that spans the U.S. and Asia. And for good reason, Musical.ly, a quickly growing network that has a reported 300 million users, was just sold for $1 billion.The partnership will allow marketers and advertisers to source influencers in seconds on Hypr’s platform and provide the opportunity to connect directly through Cheetah Mobile’s team to curate campaigns on the Musical.ly, Live.me, or one of its other properties. Hypr will service U.S. advertisers to recognize the influencers by their audience demographic data that includes age, gender, ethnicity and location.“Musical.ly is the one platform our clients ask us about the most. No other platform can provide this level of targeted access to a Gen Z audience,” said Gil Eyal, chief executive officer and cofounder of Hypr.As consumers increasingly refer to social media platforms to learn about new brands, products and deals, the need for cross-border influencers is on the rise. The ongoing democratization of the e-commerce landscape due to the removal of blockades once enforced by location or region have all but crumbled as Millennials and Generation Z pursue international discovery.More from WWD:More Than 80 Percent of Chinese Consumers Shop on MobileTrump Hotels, CNN Top List of Most Polarizing Brands in U.S.What Deal-Hungry Consumers Mean for the Luxury Category
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.
In honor of Rihanna’s 30th birthday, we took a look back at an interview with the Barbados-native when she was just 18 years old. Here, she talked about her second album, “A Girl Like Me” in 2006. “I want to be me. I want people to fall in love with who Rihanna is, and that’s why I want the album to be about me so people can really find out who this girl Rihanna is, because they only know the ‘Pon de Replay’ girl.” Fast forward 12 years, and she’s released six more albums and has become a powerhouse in both the fashion and music industries. Happy birthday, @badgalriri 🎈(📷: Pavel Antonov) #wwdarchive