By  on January 3, 2014

BEIJING — Many of China’s new jet-setters are ditching the tour bus and opting to go solo, carving out a challenge for retailers who want to capture this growing segment of independent Chinese travelers.

Though organized group tours remain dominant for outbound travel, there’s a new wave of intrepid travelers coming down the pipeline who are younger, richer and yearning for unique experiences. Sabrina Zhang, a 30-year-old marketing professional from the port city of Tianjin, fits the profile. After being shepherded across Thailand for two weeks during the Lunar New Year in February, China’s busiest travel period, Zhang vowed to never step foot on another tour bus again.

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