This Olympics offers big upside potential for sponsors hoping to make an impact on China’s huge emerging population. But China is also a land mine of potential downsides, and sponsors and advertisers risk being associated with some of the nation’s controversial policies that already have created worldwide protests during the torch ceremony and in the international press. A few of the issues that may steal the spotlight from the athletes at the Beijing Olympics are:
• Tibetan organizations, such as Students for a Free Tibet, have protested China’s human rights treatments of Tibet, calling for independence. China has banned ethnic Tibetans from working at the Games, fearing they may initiate protests.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)