By  on August 6, 2008

This Olympics offers big upside potential for sponsors hoping to make an impact on China’s huge emerging population. But China is also a land mine of potential downsides, and sponsors and advertisers risk being associated with some of the nation’s controversial policies that already have created worldwide protests during the torch ceremony and in the international press. A few of the issues that may steal the spotlight from the athletes at the Beijing Olympics are:

• Tibetan organizations, such as Students for a Free Tibet, have protested China’s human rights treatments of Tibet, calling for independence. China has banned ethnic Tibetans from working at the Games, fearing they may initiate protests.

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