By  on August 12, 2008

The typical body shape in China is smaller and more homogeneous than in Europe and the U.S., but the younger generation is getting taller and bigger, according to a study by fit-mannequin company Alvanon released Monday.

The company scanned more than 28,000 people, including 17,520 women, in malls all over China, with the help of marketing partner Levi Strauss & Co., using Intellifit scanners. The purpose of the study was to collect data about body shape for use in crafting individual brand and size strategies for Alvanon clients that wish to develop their business in China.

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