Dannah Gresh, a State College, Pa., mother of two adolescent girls who leads nationwide lectures on fashion and modesty for girls, called Secret Keeper Girl, launched a shopping event on Oct. 23 and 24 designed to thank certain stores for their age-appropriate wares.
Gresh, founder of the Christian youth ministry organization True Freedom, sought petition signers at her lectures over the last year to vote on mass-retail stores that succeed in “consistently offering age-appropriate clothing” while also “creating fun and trendy looks.” GapKids, Old Navy, The Children’s Place and Land’s End received the most votes, and were targeted, according to Gresh, as shopping destinations for the more than 14,000 mothers who signed the petition, dubbed “The Bod Squad.”
“The fashion industry drives an incredible challenge for moms to present to their daughters, that they don’t have to look like a cover of a magazine,” explained Gresh, who also writes young adult novels (her most successful: “And the Bride Wore White: Seven Secrets to Sexual Purity”). “We wanted to convey our concerns, but we didn’t want it to be a negative message.”
As for the success of the event, Gresh, whose Secret Keeper Girl events have taken place in about 30 states, did not measure the number of petitioners who shopped last weekend. She also sent press kits to all four stores’ communications departments and received no response; none of the companies returned a request for comment. Kim Michell, a mother of three from Atlanta who served on the petition’s advisory panel, said even if mothers didn’t purchase anything, the Secret Keeper Girl Web site offered downloadable thank you notes for parents to leave at the stores over the weekend.
Gresh plans to send her sharply worded petition, which is still accruing signers via her Web site, as well as a complete copy of a two-year study by the A.P.A. (American Psychological Association) Task Force on the Sexualization of Girls, to the CFDA and the Apparel and Footwear Manufacturer’s Association next week.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)