Dannah Gresh, a State College, Pa., mother of two adolescent girls who leads nationwide lectures on fashion and modesty for girls, called Secret Keeper Girl, launched a shopping event on Oct. 23 and 24 designed to thank certain stores for their age-appropriate wares.
Gresh, founder of the Christian youth ministry organization True Freedom, sought petition signers at her lectures over the last year to vote on mass-retail stores that succeed in “consistently offering age-appropriate clothing” while also “creating fun and trendy looks.” GapKids, Old Navy, The Children’s Place and Land’s End received the most votes, and were targeted, according to Gresh, as shopping destinations for the more than 14,000 mothers who signed the petition, dubbed “The Bod Squad.”
“The fashion industry drives an incredible challenge for moms to present to their daughters, that they don’t have to look like a cover of a magazine,” explained Gresh, who also writes young adult novels (her most successful: “And the Bride Wore White: Seven Secrets to Sexual Purity”). “We wanted to convey our concerns, but we didn’t want it to be a negative message.”
As for the success of the event, Gresh, whose Secret Keeper Girl events have taken place in about 30 states, did not measure the number of petitioners who shopped last weekend. She also sent press kits to all four stores’ communications departments and received no response; none of the companies returned a request for comment. Kim Michell, a mother of three from Atlanta who served on the petition’s advisory panel, said even if mothers didn’t purchase anything, the Secret Keeper Girl Web site offered downloadable thank you notes for parents to leave at the stores over the weekend.
Gresh plans to send her sharply worded petition, which is still accruing signers via her Web site, as well as a complete copy of a two-year study by the A.P.A. (American Psychological Association) Task Force on the Sexualization of Girls, to the CFDA and the Apparel and Footwear Manufacturer’s Association next week.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)