Several lines that the $4.58 billion company deemed to be underperforming or in need of repositioning — foremost, its flagship Liz Claiborne brand that Isaac Mizrahi is taking over — are slated for spring 2009 relaunches, which will be presented in September.
In addition to the company's namesake better-priced brand, anticipated debuts include Dana Buchman's relaunch down market as an exclusive line with Kohl's, Kate Spade under creative director Deborah Lloyd, John Barlett's relaunch of the better-priced men's label Claiborne and the kickoff of DKNY men's better sportswear.
How "irresistible" — one of the company's favorite words — the product looks will be a measure of the execution of Claiborne's sweeping changes. The most significant will be Mizrahi's take on the $875 million Claiborne brand, which has been troubled for years.
Claiborne chief executive officer William L. McComb described the spring relaunches as "very important and fundamental," but he declined to project volume improvements for the first few seasons, particularly given the unpredictable impact of the economy.
"What matters most in these first few seasons is getting the fundamentals right, making them naturally margining businesses, with sell-throughs our partners admire, that are drivers of traffic in their departments," McComb said. "We are rebuilding this business logically, re-educating consumer and wholesaler, which isn't something that happens in one season."
Analyst Jennifer Black, who initially had been skeptical about the task of Claiborne's turnaround, issued a research note Monday that she labeled, "The revolution has begun — against all odds." Black endorsed the beginnings of what she called a turnaround after seeing Kate Spade's holiday and resort collections, including handbags, footwear and a smattering of apparel.
"We believe the merchandise assortment is headed in the right direction," Black said. "The brand seems a bit whimsical, yet classic, and is well priced, in our opinion. We believe this differentiates it from other competitors such as Coach. The current assortment in stores does not reflect what is to come and is much improved, in our opinion."
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Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews