By  on March 28, 2012

LOS ANGELES — To mark its 30th anniversary at retail, Guess Inc. is returning to its roots with fashion icon Claudia Schiffer, a lace bustier and a lot of sex appeal.

In an update of the iconic black-and-white photograph snapped by Ellen von Unwerth in 1989 of Schiffer wearing nothing but a bustier, gold hoop earrings and tousled blonde locks, Guess is premiering a new ad campaign highlighting Schiffer, along with a capsule collection inspired by her and other models who have appeared as Guess Girls.

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