By  on September 12, 2008

Grim economic conditions may be spreading gloom on the U.K. high street, however, the mighty mouse is putting up a strong fight. While overall retail growth inched up only 3.6 percent in 2007, online retail spending grew by 35 percent to $27.5 billion, according to Verdict Research. A plethora of beauty upstarts want a share of that pie, each offering its own take on pixilated prettying. Here, some recent Web entrants.

ASOS.com
What: Celebrity-obsessed shoppers can snap up cosmetics as seen on their favorite stars. Kate Hudson fans are advised to buy YSL’s Touche Eclat, for example, while those wanting to look like The Black Eyed Peas’ Fergie can try Jelly Pong Pong’s Omnibronze bronzer.
When: Eight-year-old fashion-oriented e-tailer ASOS has been bulking up its beauty offering and this year added premium brands such as Rodial, This Works and Elemis.
Clicking With: 18- to 35-year-old women looking for a one-stop fashion and beauty shop.
Best-Selling Basket Cases: Paul & Joe Cosmetic Purse ($30), Urban Decay Big Fatty Mascara ($24).

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