NEW YORK — Kenneth Cole's spring campaign, shot by Terry Richardson and breaking in March magazines such as Vogue, Men's Health and Vanity Fair, is intended to celebrate the company's 25th anniversary and also mark the beginning of many changes ahead for the brand.
The campaign features 11 "regular people" who live their lives in nonuniform ways — either by choice or circumstance. Aimee Mullins, for example, is a Paralympic athlete and actor and Channing Moss is a U.S. Army soldier injured in Afghanistan. "We are kind of relaunching the brand this year, so we wanted to do something surprising and different," said Kyle Andrews, senior vice president of marketing. "But we are being true to our heritage of having a strong social message and voice. Going with models didn't feel like the brand. A core element of Kenneth is doing things differently than anyone else would."
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)