NEW YORK — Kenneth Cole Productions Inc. will launch a fall campaign called Look Good, For Good that encourages action, rather than just raising awareness of social issues.
The Kenneth Cole Foundation will support specific charitable projects under three company pillars — Collective Health, Civil Liberties and Artistic Activism. The charities are the St. Luke Foundation for Haiti, Help USA and the Sundance Institute. In addition, Kenneth Cole enlisted three photojournalists to chronicle the work of each charity partner. The campaign will be brought to life digitally at kennethcole.com/forgood, which goes live Friday and will highlight exclusive photographer and video content from Haiti, Sundance and Help USA, as well an interactive timeline to showcase Cole’s philanthropic history.
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