By  on June 25, 2008

PARIS — Colette is teaming up with Gap.

The two retailers on Tuesday said the trendy Paris fashion emporium would create a pop-up store in Gap's rotating concept shop in Manhattan adjacent to its 54th Street and Fifth Avenue flagship.

To remain open for a month from Sept. 6 to Oct. 5, the store — to be called Colette x Gap — will feature exclusive Colette merchandise as well as limited edition Gap T-shirts printed with work from artists.

"Colette's clever, unexpected editing and always exciting in-store presentations make a visit to the store an essential part of every trip to Paris," said Marka Hansen, president of Gap North America. "Our goal at Colette x Gap is to celebrate the best in fashion and culture, while surprising and engaging our customers, so the fit is perfect."

Over the past year, Gap's New York concept store has showcased collaborations with the likes of British accessories brand Mulberry and French shoemaker Pierre Hardy.

Colette plans to freshen the store with new product every week and will feature signature products, including candles and artist editions. It also will stock limited edition Colette merchandise designed by the likes of Oakley sunglasses, Hello Kitty watches and Asics sneakers.

"We'll do our best to delight visitors," said Colette buyer Sarah Lerfel.

For Colette, the Gap venture will come directly on the heels of a renovation of its shop here. Colette, which opened 11 years ago, plans to close July 7 to Aug. 25 for a face-lift overseen by Japanese architect Masamichi Katayama's Wonderwall studio. During that time, a small mobile boutique will open just in front of the store.

Meanwhile, last week Colette was robbed when thieves crashed a car through the store's main door early in the morning and made off with several watches. Police are still investigating the crime.

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