By  on August 8, 2008

By dubbing it I Am King, Sean Combs leaves no doubt as to his expectations for his latest men’s fragrance, due as a Macy’s exclusive in December before rolling out to wider distribution in February. Industry sources estimated that the scent could do upward of $100 million globally in its first year on counter.

Sean “Diddy” Combs knows he might raise a few eyebrows by calling his latest scent I Am King, but he doesn’t care.

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