By dubbing it I Am King, Sean Combs leaves no doubt as to his expectations for his latest men’s fragrance, due as a Macy’s exclusive in December before rolling out to wider distribution in February. Industry sources estimated that the scent could do upward of $100 million globally in its first year on counter.
Sean “Diddy” Combs knows he might raise a few eyebrows by calling his latest scent I Am King, but he doesn’t care.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)