Consistency of Information an Issue for Brands

A customer service study by StellaService suggests that brands might want to better educate the retailers that sell their merchandise.

The online service research firm chose two products each from four brands: Estée Lauder, Gucci, Lacoste and Lancôme. It also chose six department stores that sell the items selected for the study: Bloomingdale’s, Lord & Taylor, Macy’s, Neiman Marcus, Nordstrom and Saks Fifth Avenue.