By  on November 30, 2012

The Procter & Gamble Co. first realized the power of consumer insights when it introduced Ivory bar soap in the late 1800s. The company was inundated with letters from consumers asking where they could find “the soap that floats.” P&G adopted that consumer insight in its marketing, and has since reached out to consumers to find out what makes them tick.

Retailers credit P&G as perhaps the best consumer market research company in the industry. “Few do it better,” said Joe Magnacca, president of daily living products and solutions at Walgreens.”

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