By  on December 4, 2008

As the economic crisis deepens and shoppers significantly cut back spending, contemporary firms are working hard to push their businesses forward. Faced with major challenges, many brands are tightening their inventories, lowering prices, cutting back where they can and looking at new, creative marketing strategies in order to keep a close eye on the bottom line. The most important issue across the board is clear — pull back on growth and concentrate on offering quality and value.

The good news lies in the product: After seasons of retailers stressing the need for more innovation in contemporary, for spring, it’s evident.

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