As the economic crisis deepens and shoppers significantly cut back spending, contemporary firms are working hard to push their businesses forward. Faced with major challenges, many brands are tightening their inventories, lowering prices, cutting back where they can and looking at new, creative marketing strategies in order to keep a close eye on the bottom line. The most important issue across the board is clear — pull back on growth and concentrate on offering quality and value.
The good news lies in the product: After seasons of retailers stressing the need for more innovation in contemporary, for spring, it’s evident.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"