It’s a conflict that spells a substantial challenge for apparel marketers, because branding and loyalty need to go hand in hand if an apparel label is to thrive in the long run, according to marketers. That’s because, as NPDFashionworld co-president Marshal Cohen noted: "There are simply too many options for today’s fashion customer — it is overwhelming." As a result, when a brand maintains consistent standards of value and fit, those attributes form a firm foundation for developing loyalty, he said.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)