It’s a conflict that spells a substantial challenge for apparel marketers, because branding and loyalty need to go hand in hand if an apparel label is to thrive in the long run, according to marketers. That’s because, as NPDFashionworld co-president Marshal Cohen noted: "There are simply too many options for today’s fashion customer — it is overwhelming." As a result, when a brand maintains consistent standards of value and fit, those attributes form a firm foundation for developing loyalty, he said.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"