By  on March 15, 2013

Cosmoprof is thinking outside the box with its newest initiative. To be unveiled at the event in Las Vegas, the trade show’s first sampling concept, Beautique, will offer event participants a box of beauty samples from exhibiting brands.

Throughout the event, visitors in attendance can pay $10 for curated boxes, which feature seven deluxe samples from their choice of 20 brands. All proceeds will benefit City of Hope a leading research, treatment and education center for cancer, diabetes and other life-threatening diseases. The move, in addition, is meant to provide increased visibility among buyers  for participating brands.

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