Cosmoprof is thinking outside the box with its newest initiative. To be unveiled at the event in Las Vegas, the trade show’s first sampling concept, Beautique, will offer event participants a box of beauty samples from exhibiting brands.
Throughout the event, visitors in attendance can pay $10 for curated boxes, which feature seven deluxe samples from their choice of 20 brands. All proceeds will benefit City of Hope a leading research, treatment and education center for cancer, diabetes and other life-threatening diseases. The move, in addition, is meant to provide increased visibility among buyers for participating brands.
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)