Cosmoprof is thinking outside the box with its newest initiative. To be unveiled at the event in Las Vegas, the trade show’s first sampling concept, Beautique, will offer event participants a box of beauty samples from exhibiting brands.
Throughout the event, visitors in attendance can pay $10 for curated boxes, which feature seven deluxe samples from their choice of 20 brands. All proceeds will benefit City of Hope a leading research, treatment and education center for cancer, diabetes and other life-threatening diseases. The move, in addition, is meant to provide increased visibility among buyers for participating brands.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)