By  on July 23, 2010

In the air-conditioned oasis of the Mandalay Bay Convention Center in Las Vegas, a number of beauty trends — frizz-busting salon services, gel-polish manicures, antiaging hair care, Argan oil and its ballooning constellation of relatives, among them — were generating enough heat to almost contend with outside temperatures topping 110 degrees.

At the eighth annual Cosmoprof North America trade show, held here from Sunday to Tuesday, the force of these trends spotlighted pockets of strength as the beauty industry rebounds from the depths of the recession, even while uncertainty persists with unrelenting high unemployment and stock-market oscillations. The show’s 700 exhibitors demonstrated to attendees — from distributors to retailers to salon and spa owners to packaging experts, totaling around 25,000 versus 22,500 last year — that cash-strapped consumers will spend on beauty when an innovative service or product offers discernible advantages over the humdrum fare.

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