MILAN — Cosmoprof is launching a new advertising campaign created with the Leo Burnett agency, which will develop all communication for Cosmoprof’s Bologna, Las Vegas and Hong Kong editions in 2013 and 2014. The print campaign will kick off this month, while a television commercial will air in February.
At a presentation in Milan, Duccio Campagnoli, president of BolognaFiere and SoGeCos, the Cosmoprof trade shows’ parent company, said the campaign reflected a new branding strategy intended to highlight the fair’s international appeal, as well as its professionalism and innovation.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)