MILAN — Cosmoprof is launching a new advertising campaign created with the Leo Burnett agency, which will develop all communication for Cosmoprof’s Bologna, Las Vegas and Hong Kong editions in 2013 and 2014. The print campaign will kick off this month, while a television commercial will air in February.
At a presentation in Milan, Duccio Campagnoli, president of BolognaFiere and SoGeCos, the Cosmoprof trade shows’ parent company, said the campaign reflected a new branding strategy intended to highlight the fair’s international appeal, as well as its professionalism and innovation.
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A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"