NEW YORK — Cotton Incorporated is looking to link consumers’ associations to cotton with high fashion in the next evolution of its “The Fabric of My Life” campaign.
Recording artists Leona Lewis and Colbie Caillat will be unveiled Monday as the latest singers to offer their interpretations of the well-known “the touch, the feel of cotton” marketing jingle. Two commercials were created by DDB New York and styled by Anthony Franco, and will show Lewis and Caillat wearing designs from Dries Van Noten, Marc Jacobs and Alexander McQueen.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"