NEW YORK — Cotton Incorporated is looking to link consumers’ associations to cotton with high fashion in the next evolution of its “The Fabric of My Life” campaign.
Recording artists Leona Lewis and Colbie Caillat will be unveiled Monday as the latest singers to offer their interpretations of the well-known “the touch, the feel of cotton” marketing jingle. Two commercials were created by DDB New York and styled by Anthony Franco, and will show Lewis and Caillat wearing designs from Dries Van Noten, Marc Jacobs and Alexander McQueen.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)