By  on April 4, 2008

Coty Inc. is taking to the airwaves to sell its wares.

The beauty giant has signed a partnership with the Home Shopping Network and to market and sell selected Coty Prestige products later this spring. First up: Coty's Lancaster brand, which is expected to make its debut May 8. Already confirmed are Lancaster's late-2007 skin care launch, the antiaging serum 365 Cellular Elixir, a comprehensive range of self-tanners and sun care products. Additional brands and products are expected to bow later this year, with additional skin care items likely to be the next products sold on HSN.

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