By  on February 24, 2014

Procter & Gamble Co. is looking to reconnect with its consumer base, through a new partnership between Cover Girl and journalist Soledad O’Brien.

The initiative, called Girls Can, will include an original content series chronicling the lives of several young women who have been helped through O’Brien’s foundation, the Soledad O’Brien and Brad Raymond Starfish Foundation, which is committed to the advocacy for empowerment of young women through scholarships and individualized mentoring.

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