By  on October 20, 2011

Billy May, Abercrombie & Fitch Co.’s vice president, e-commerce and cross-channel marketing, and Kate Klemmer Terry, founder of Dash Group, began with a slide that had the phonetic spelling of a simple phrase — social media.

The two stressed the impact of digital and the various mediums that enable social sharing — including Facebook, YouTube, Twitter and newest addition Google+ — and especially how to develop a social strategy for your business from a marketing perspective.

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