Billy May, Abercrombie & Fitch Co.’s vice president, e-commerce and cross-channel marketing, and Kate Klemmer Terry, founder of Dash Group, began with a slide that had the phonetic spelling of a simple phrase — social media.
The two stressed the impact of digital and the various mediums that enable social sharing — including Facebook, YouTube, Twitter and newest addition Google+ — and especially how to develop a social strategy for your business from a marketing perspective.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)